The Revolutionary 100 Awards focus on recognizing the most innovative retail garden center operations for their commitment to creating a customer experience that sets their operation apart from the rest in a way that helps them to be profitable businesses, rather than base the list on more common metrics such as sales volume or square footage.
This designation is not bestowed upon just any garden center. Participants are required to complete a comprehensive questionnaire, supplying information about:
Marketing strategies
Operations management theories and implementation
Employee education
Customer service programs
Community/industry association stewardship
Points are awarded based on the response to each question and the top 100 total scores are named as Revolutionary 100 Garden Centers. This elite group of 100 becomes a resource for discussing industry trends and benchmarking ideas to share within the industry throughout the year.
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